Private R1
The vision is to become one of Vietnam’s leading trendsetters in the hospitality industry — a pioneering force that inspires innovation, professionalism, and excellence across the market. We are committed to creating meaningful career growth opportunities for our community, empowering individuals to develop long-term, fulfilling pathways in hospitality. At the same time, we aim to elevate service standards nationwide, shaping a more refined, customer-centric, and world-class service culture for Vietnam’s future.
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To be recognized as a distinguished industry leader in Vietnam’s Food & Beverage landscape — a brand that consistently sets new standards of excellence. We are committed to placing “unreasonable hospitality” at the heart of everything we do, ensuring every valued guest receives not only exceptional service, but also heartfelt, memorable experiences that go far beyond expectations.
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The vision is to become one of Vietnam’s leading trendsetters in the hospitality industry — a pioneering force that inspires innovation, professionalism, and excellence across the market. We are committed to creating meaningful career growth opportunities for our community, empowering individuals to develop long-term, fulfilling pathways in hospitality. At the same time, we aim to elevate service standards nationwide, shaping a more refined, customer-centric, and world-class service culture for Vietnam’s future.
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